Though analytics is not my specialty, gaining a stronger understanding of how to use them to better my initial strategy and how to continue to use them to manage and explain progress has made a huge difference.
Attribution Model Guide
Who gets credit for the conversion? Understanding the different attribution models can help leverage strategies and empower marketing efforts.
Twitter Fingers
See what’s happening! Social media marketing is taking the internet by storm and can definitely help take your business to the next level!
The Dos and Don’ts of Instagram
Before you start posting selfies or random pictures of your business, you need to learn the in’s and out’s of Instagram.
Maneuvering Mathematics to Maximize Marketing Management
Discover how math can help digital marketers choose the best advertisements for their website.
PPC or CPM, Join the chat!
search Pay Per Click (PPC), is when an advertiser pays for a certain amount of clicks to their website. This can increase the traffic to a website, and can…
The most important SEO ranking factors
There are several factors that are extremely important when looking into what goes into SEM ranking. SEM, or search engine marketing, is the process of marketing a site in order…
SEM: How does bidding work?
SEM can be a very helpful tool for businesses to allow consumers to find their products and/or website. But to be helpful it must be used correctly or you will find yourself paying and waiting a lot with very little in return.
PPC vs CPM
SEM (Search Engine Marketing) Is one of the many forms of online marketing, which their main focus is to get people to visit their website by appearing more on…
Top PPC Platforms
SEM is just one piece of the marketing puzzle and PPC helps glue it together.