Want to be Insta-famous? Don't we all...
Before you start posting selfies or random pictures of your business, you need to learn the in’s and out’s of Instagram. There are basic knowledge and special guidelines that you need to follow for your brand to succeed on this social media platform. If you post away without having a strategy behind it, your business just might commit social suicide. For this reason, it’s important to keep up with the trends and keep in mind that you won’t be Insta-famous overnight. You need to start with the basics, use the best strategy that works for you, and take it from there. To help you out, here are a couple of tips that will start your life as a professional Instagrammer.
Engage with Audience
Engage with Audience
Comments. Likes. Shares. Reposts. Tags. Polls. Questions. Engagement is key when wanting to create a following and build your brand. Engaging with the followers makes your brand personable and consumers appreciate online interaction.
Use Instagram Stories
Use Instagram Stories
Stories allow for followers to see instant, continuous, and relevant content as it happens. This feature is a great benefit for brands and businesses to create engagement with followers.
Quality Over Quantity
Quality Over Quantity
It is important to have aesthetic and be consistent with the branding. The quality of your posts matters more than the quantity. It is more inviting for followers to participate with creative, innovative, and engaging pages, as to a page that has 1,000 unoriginal posts
Use Ads
Use Instagram Ads
We’ve all skipped an ad here and there, but we’ve also engaged with one once in a while. Instagram ads can help target your audience to increase exposure as well as increase sales.
Post Frenzy
Post Frenzy
Posting too much is not such a good thing. Followers can feel like they are being spammed, especially if their content is not the quality they expect. For this reason it is important to evaluate the quality over the quantity.
Private Profile
Private Profile
Don’t be shy to go public! Public profiles generate more traffic allowing for a wider audience to see your posts and engage with your page.
Ignore Analytics
Ignore Analytics
Data doesn’t lie, so do not ignore what it has to say. Analytics allow for better insights as to how to engage with your target market and build brand awareness.
Pay for Engagement
Pay for Engagement
Do you pay in real life to interact with people? Didn’t think so. Paying for likes, followers, and comments can seem untrustworthy to your actual followers. Your engagement should be organic and personable.
Hi Tiffany,
Your blog stood out to me right away with how close it looked to the instagram gradient. Your design kept me interested and involved the whole time. The information included great advice on what to do to build a better user experience. Overall, a nice blog visually and quality.
Hi Tiffany,
Your blog post looks really professional. It’s easy to read and has a lot of good information. I like the tone.