Social Currency
People want to post products that make them look good.
Ex. World's Most Expensive New York Cheesecake
Triggers
Reminds you of the product.
Ex. The "Rise and Shine" viral video of Kylie Jenner.
She currently is making "Rise and Shine" merchandise.
Click on the picture to link to the video!
Emotions
Connecting your products with strong emotions increases sharing.
Ex. Gatorade commercial "Forget Me" told a story with emotions
rather than directly focusing on selling a product.
Click on the picture to go to the commercial!
Public
Make your product visible: consumers want what other people have!
Ex. The new IPhone 11: people say multiple cameras look ridiculous, but people will still buy it because other people have it.
Practical Value
People look for content that actually is helpful.
Ex. Tasty's fun "how to" cooking videos!
Stories
Communicating through stories: create a story and make the product a relevant part!
Ex. Chipotle's "Back to the Start" campaign.
Click on the picture to go to the
video!
