There are three ways you can utilize social media marketing. This is through paid, earned, and owned advertising.

1. Paid Advertising: These are advertising methods such as television or radio commercials, banners, direct mail, or in-store media!
2. Owned Advertising: These are things the business directly owns and has control of. Such as, the website, Facebook pages, apps, and physical stores!
3. Earned Advertising: This comes through word of mouth, organic likes and shares. This is all free exposure from customers.

As content creators, we have access to our target market at all times, every hour of the day. Social media never sleeps and there are three components needed to maintain social media marketing.

The three players in social media marketing are:

1. The Users - the people engaging with advertisements / content
2. Advertisers - the ones creating the ads / content
3. The Platforms - the place where the advertisements / content will be displayed and shared.

Without these 3 players social media marketing would be nonexistent.

1. Social Currency - Self enhancement, share what makes you look good!
2. Triggers - Remind the audience of your product / services.
3. Emotion - Connect your product / services with strong emotions that lead to sharing.
4. Public - Make your product / service visible.
5. Practical Value - Produce helpful content that have value!
6. Stories - Communicate through stories.