Determine the Objective:
- Build brand equity, create a brand that has a positive impact
- Sell and induce products, purchase products immediately social media
- Create a target market opportunity
- Reach out to loyal customers
Plan the Content:
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Provide value through humor, deals, contests, product updates etc..
- Have a calendar that shows the dates you will release new products and place promotions
- Have a plan on the type of post that will be shown, whether it is a video or blog, the type of text, white space etc..
Distributing and Promoting:
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Create Advertising to gain followers and gain customer knowledge
- Promote during events and conferences
- Create flyers to hang around city and business offices
- Post social media link on website
- Six steps to becoming contagious
- social currency
- triggers
- emotion
- public
- practical value
- stories
Measuring Success
- Total number of likes
- New followers
- Total number of views
- Demographic views and comments
- Sentiment analysis, how the brand is conveyed
- Hashtag outbreak
Overall, I really liked your blog! At first, the background distracted me, but after reading the blog, it really fit the vibe. It engaged me. The layout kind of got messed up with the bullets, but other than that, it was really well written and I learned a lot!
Oh my goodness the background. Looking past that, you have a good amount of content and information. You do have a few minor inconsistencies with blank bullet points and headline spacing. I was curious from your featured image that Facebook seem to have not been opened in a long time, whereas the other social media apps have no unread notifications. This lead me to think that you’d be discussing individual social media channels.