WHERE SHOULD YOU ADVERTISE?
SEM is just one piece of the puzzle in your marketing plan. To generate website traffic, you need to know where exactly you should advertise in order to generate more viewers and potential buyers. This is where PPC comes in. PPC or pay-per-click is paid advertising where the advertiser only pays when people click and interact with the ad. This method leads to greater ROIs when placed in effective online spaces. There are various advertising platforms that are effective, easy to use, and for different budgets. But, most importantly, they generate a lot of traffic, which is what you should be looking for when choosing a platform.
Here are some of the best PPC platforms where you should advertise:
Google Ads
The king of kings. Don’t know what I’m talking about? Google it. Google receives over 3.5 billion searches per day, which allows businesses to advertise specifically aimed at their target market using targeted keywords.
Bing Ads
Bing-o! While it receives lower audience than Google, Bing receives over 12 million searches daily. Bing provides a lower CPC since it has a smaller audience.
Facebook Ads
Social media always wins. Facebook Ads, as well as Instagram ads, are popular and effective since it allows to target specific users based on their locations, demographics, and interests. The ads are sorted into the feed and are more easily presented to the viewer.
