Tale as old as time, which way to go? Which path is better? When it comes to the search engine marketing war zone, you need to know about two battlefield navigation tactics: cost per mille (CPM), and pay-per-click (PPC, also measurable as CPC, or cost-per-click). Your marketing success is at risk if these strategies are ignored.
Consumers have short attention spans and want solutions fast. Google is by far the most popular online search engine and is highly accessible, presenting businesses with limited advertising space on the very first results page. Understanding which is better suited to attract consumer to your business starts with learning what they are.
CPM – This tactic easily accomplishes reach, depending on your business’ marketing budget. Advertisers pay a set price per one thousand views their content receives. Choosing this strategy allows for much more predictable budgeting and expectations. This is arguably the less ambitious and in-depth option when working to optimize search engine result relevancy.
PPC – One benefit of this type of search engine marketing is financial, since the advertiser only pays for consumer click-through rather than all impressions that don’t lead to a click. Success is measured by calculating the click-through-rate, or CTR. Results can also tell advertisers that something may need to be changed in their advertising content. This tactic is comparable to a bidding war for exposure, so more planning and attention should be given to these efforts.
Making sure the right people see these ads will allow for more effective marketing investments. To accomplish this, use strategically chosen keywords and phrases that you suspect your target consumers would search. Analyzing this research can help decipher which marketing strategy should be acted on.
Hi Sheriana, I really liked your blog, specially the images you used. There is something about the images you used that makes the viewer want to read and know what your blog is all about. I agree with every point you made on your blog and I enjoyed your tags!
Hi Sheriana,
I liked your introduction and the pictures that you used. I think you could have broken up the big paragraph a bit to improve readability, but overall good information.
Great pictures! I also think you did a great job explaining the topics! I also like your excerpt and you did a great job leading into your actual blog!
Great information and really liked your image at the end of the blog post, made me laugh a bit.