What is PPC?
PPC --> Pay Per Click
With PPC method, the advertiser only pays per click and not the impression. This type of method is more beneficial financially because the company is only paying for the visitors.
Other benefits for PPC include:
- Boosting traffic to your website
- Increase in sales
- Allows you to control advertising costs
- Targeted advertising
- Brand exposure
What is CPM?
CPM --> Cost per Mille (one thousand)
In this type of advertising, the company pays per thousand impressions they get. This can potentially be one of the best types of advertising for branding, since it only requires the site to be seen, not clicked.
Some other benefits of CPM include:
- Useful for increasing brand awareness
- Predictable pricing for the advertiser and publisher
- Does not require the user to click on the site to be seen
- Software is available to control how many times the ad appears to a visitor so that they do not see the same ad constantly
I really enjoyed reading your blog. The background color adds another dimension to the work, I also enjoy the little description that you have on top of the bullet points, it gives the reader an idea of what CPM and PPC are. I also enjoyed the fact that you added the #SEM to give an overview of what the whole project slide is actually about.