A company puts ads out on the internet to create brand awareness and get people thinking about their products. When thinking about which path to take when it comes to choosing PPC or CPM, take your advertising budget into concern.
What’s The Difference?
PPC: Pay Per Click
- Boosts traffic to your website
- Helps control advertising costs
- Able to measure ad perfomance
- You only pay for clicks
- Set your own advertising cost budget
CPM: Cost Per Mille
- Pay per thousand impressions
- Steady ad revenue
- Increases brand awareness
- Pricing is predictable
Use If…
A company should use PPC if they have a restricted advertising budget. This way, the advertiser knows ahead of time how much they will be spending. This is also beneficial if you want to track the exact number of clicks you are getting.
A company should use CPM if they expect to be getting high exposure. This strategy works best for companies looking to build their brand awareness and who are able to be flexible with their advertising budget.
Brianna, your blog is amazing, from the formatting of the blog to the gifs, and pictures, you can see how all the pieces fit togethe. Your points are short and sweet, which make the reading easy and understandable. I enjoy the addition of the last piece, where you can tell the user when and why they should use either PPC or CPM.