You represent your own personal brand in almost every aspect of daily life. Social media is an easy way to get a first look into someone and can tell a…
Checklist: Making Data-Backed Decisions
What Are Data-Backed Decisions? Data-backed decisions are made by collecting data, analyzing it, and making decisions based on the information that you gather from various testing. 1. Ensure Your Sample…
The Social Media Plan
1. Determine the Objective What are you trying to accomplish with this social media? Increase positive mental associations with the brand Increase brand loyalty Advertise the brand Create calls to…
PPC vs CPM: Which Is Better For Your Business?
A company puts ads out on the internet to create brand awareness and get people thinking about their products. When thinking about which path to take when it comes to…
Search Engine Optimization (SEO) Goals
What Is Search Engine Optimization (SEO)? SEO has the main goal of being the #1 search option on Google. In doing this, the efforts are raised for improving the search…
Effect by Design
Consumers are relying on the internet in their daily lives to gain most of their knowledge and do most of their shopping. With that, marketers…