The Social Media Plan – Digital Marketing Class

#4 Social Media/Mobile Marketing

The Social Media Plan

1. Determine the Objective

What are you trying to accomplish with this social media?

Increase positive mental associations with the brand
Increase brand loyalty
Advertise the brand
Create calls to action
Reach new customers

2. Plan the Content

What do you want to put out on the internet to associate you brand?

Information / knowledge
Discounts / deals
Product updates
Interaction
Humor

3. Distributing and Promotion Content

How do you want this content to get presented?

Through a website
Through advertising
At events
In person
Videos
Images
Infographics

4. Measure Success

What can you measure?

Number of likes / followers
Lost likes / lost followers
Impressions / views
Shares
Comments

Brianna Blethen

One thought on “The Social Media Plan”

Garret Greca says:

December 3, 2019 at 7:42 pm

Hi Brianna,

What I liked about your blog is that you kept everything simple. For some topics have a blog that explains more is crucial but for talking about social media I liked the bullets. Your images also made your blog visually appealing. I really liked the info your blog included.

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