The Social Media Plan

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1. Determine the Objective

What are you trying to accomplish with this social media?
  • Increase positive mental associations with the brand
  • Increase brand loyalty
  • Advertise the brand
  • Create calls to action
  • Reach new customers

2. Plan the Content

What do you want to put out on the internet to associate you brand?
  • Information / knowledge
  • Discounts / deals
  • Product updates
  • Interaction
  • Humor

3. Distributing and Promotion Content

How do you want this content to get presented?
  • Through a website
  • Through advertising
  • At events
  • In person
  • Videos
  • Images
  • Infographics

4. Measure Success

What can you measure?
  • Number of likes / followers
  • Lost likes / lost followers
  • Impressions / views
  • Shares
  • Comments

One thought on “The Social Media Plan

  1. Hi Brianna,

    What I liked about your blog is that you kept everything simple. For some topics have a blog that explains more is crucial but for talking about social media I liked the bullets. Your images also made your blog visually appealing. I really liked the info your blog included.

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