What Are Data-Backed Decisions?
Data-backed decisions are made by collecting data, analyzing it, and making decisions based on the information that you gather from various testing.
1. Ensure Your Sample Size Is Large Enough
Sample size measures the number of individual samples measured or observations used in a survey or experiment.
2. Make Sure Your Testing Is Long Enough
There must be enough data to validate your marketing decisions.
3. Use Appropriate Attribution Modeling
The identification of a set of user actions that contribute in some manner to a desired outcome, and then the assignment of a value to each of these events.
Attribution Models:
4. Make Sure Conclusions Are Unbiased
Bias in research can occur either intentionally or unintentionally. Bias causes false conclusions and is potentially misleading.
Great blog, Brianna! I enjoyed the layout and information provided. It is very precise and to the point. I liked how you numbered the key points for making data-based decisions. My only recommendation would be to add space between each section to create white space and make the blog more appealing and easier to read.