Albert Einstein once said,
"As far as the laws of mathematics refer to reality, they are not certain,
and as far as they are certain, they do not refer to reality."
With statements such as these, it is no wonder why most people treat math like the Black Plague and avoid it all costs. It is also most likely the reason why so many students study Marketing in college. This is so they can stay as far away from math as they can.
However, that vile succubus we call math has slivered its way into our domain, and it might just be the best thing that has happened to us.
The geniuses over at MECLABS Institute has developed a formula that can help Online and Digital Marketers make decisions about which advertisements to choose so they can maximize the probability of conversions for your website.
This Conversion Index is meant to be utilized while conducting A/B tests to determine which of your advertisements has the highest Click-Through-Ratio.
Each variable relates to a factor of the sales process, while the numerical coefficient represents the importance of that factor.
C=4m+3v+2(i-f)-2a
C: The Probablity of Conversion.
How likely they are to click your ad.
m: Motivation of the user.
This is the customer's, "Why?"
v: Value Proposition.
Why Buy From Me?
i: Incentive.
Their WIIFM. What's In It For Me?
f: Friction.
The aggravation factor. It makes everything difficult.
a: Anxiety.
It is created by too much friction in the process.
Jeff, your blog looks great! The content was both relatable and informative, giving the blog a “but did you know?” factor. I enjoyed the use of gifs and pictures as well as the extra white space, which made the blog feel like an easy read regardless of the content.
Great blog, Jeff! It was incredibly informative and full of humor. Loved the use of GIFs. Great use of tags, images, and layout, as well.
Jeff,
I love the way the blog looks and the information was easy to read and understand.
I HATE math, but when you put it with marketing you have me interested! Great post and use of pictures.
I enjoyed the math equation you used in your blog post. It’s really an interesting way to look at marketing considering one doesn’t always think of math when it comes to marketing.