PPC or CPM, Join the chat!

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Pay Per Click

Pay Per Click (PPC), is when an advertiser pays for a certain amount of clicks to their website. This can increase the traffic to a website, and can target a specific audience.  This can be measured through the Cost per Click (CPC). This guarantees results, as you only pay when someone clicks on your link. this allows you to control the amount to spend more easily, and how much traffic you can expect from it. PPC also already gives an impression to the target audience, as they see your website, which leaves an impression for free.

Cost per Mille

Cost per Mille (CPM) is paying for every 1000 impressions. CPM allows for a company to gain exposure, by giving lots of impressions to people they can be more familiar with the brand. This is a cheaper alternative to PPC, and can help generate traffic. using effective mediums such as social media, online video such as youtube, or mainstream media such as TV can be used to leave an impression.

Some Guy

Yeah, But which is better?

Spooky Luke

Hey, sorry for being away on Tuesday. on another note, i think PPC is better since the class discussion they won.

Team Rocket

Prepare for Trouble! Make it Double!

Team Rocket

Yo! clicking that “clickme” image works! thanks PPC!

Pay per Click

lol your click costs me 50c, but i’m glad that you did it!

6 thoughts on “PPC or CPM, Join the chat!

  1. I love the design for this blog! It is extremely fun and is a great way to show off what PPC is and why it matters. Very funny commentary underneath your post as well. Good job on keeping the reader engaged.

  2. Hahaha, this blog post is fantastic, insightful and funny. When I clicked on this post, I wasn’t expecting this type of layout or concept. Very creative and unique, nice job Dylan!

  3. The layout for this blog is nicely put together. The featured image really caught my attention, well done!

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