Explanation of what SEO and SEM are, their differences, and their benfits.
Why do SEO and SEM Matter to Me?
Let’s talk about Search Engine Marketing & Search Engine Optimization!
Common Attribution Models
There are a few commonly used attribution models that can help us understand customer interaction. Each of these models attributes a purchase to a different customer interaction. In class, we went over five common attribution models used in digital marketing: first interaction, last interaction, linear, time decay and position based.
SMART Goals & SEO
My favorite topic in this module was about SMART goals and how they can be utilized to effectively improve a website’s SEO ranking.
Common Attribution Models: Be in the Know
Identifying the key differences between Common Attributes Models.
3 Social Media Myths
Learn about some Myths that Surround Social Media!
Improving Your Brand With Social Media
The importance of a strong brand.
SEO and SEM
Utilizing SEO and SEM to maximize website traffic.
The Importance of Measuring Success in Social Media Marketing
In order to be successful in social media marketing it is important to measure your success!
SEO/SEM
SEO is the most important thing for a website to grow