SEO vs SEM
Search Engine Optimization, commonly known as ‘SEO’ is a valuable digital marketing tool that every marketer should be familiar with to harbor a successful career. Search Engine Optimization is FREE and it is based on Google’s ‘secret formula’. SEO is organic meaning that it is not an advertisement that is paid for, that would be search engine marketing or SEM.
Let’s Talk SMART Goals
SMART goals stand for 5 key aspects of our goal. Let’s dive into what each letter of SMART represents.
S stands for Specific – A goal needs to be specific in order to be measured properly.
M stands for Measurable – Goals must be measurable so we can decipher whether or not our task was successful and to see how much improvement may have been made in the process.
A stands for Attainable – We must be able to obtain information from our test in order to then measure it and so forth.
R stands for Relevant – Why are we looking for this information? Why is it important?
T stands for Timely – We must be able to collect the information and findings in a timely manner.
Now You Know!
Now you know a bit about SEM and SEO and are prepared to utilize each in your marketing career. Understanding both SEM and SEO are crucial aspects of a successful digital marketing career. Good luck!
