Search Engine Optimization (SEO): improving the search engine rankings of a website through specific keywords or set of keywords
- Organic
- Improves websites credibility and functionality
- Ranked by Google through their formula
- Google Ad Rank= cost-per-click (CPC) x Quality Score
- Free to use
Search Engine Marketing (SEM): internet based marketing associated with positioning of the website within search engines to achieve maximum awareness, profits, and outcomes.
- Paid (typically PPC)
- Advertising purposes
- Increases sales
- Immediate effect
