In order to be successful in measuring success in social media it is important to measure volume, engagement, and conversions.
Volume/Acquisition
Engagement
Conversions
It is important to measure volume because you need to know the number of how many likes and followers you are gaining and losing.
It is important to measure engagement because as a digital marketer in social media you need to know the amount impressions, likes, and CTR on your post.
It is important to follow conversions because you are able to track the total number of users who see your content.
