Marketing through social media is not all about selling products, but more about selling yourself, and your brand.
How to utilize social media marketing?
Something that made a lot of sense to me is that for the most part, people are not looking to be sold something when using social media. This can be crucial in creating a marketing strategy on social media because typical ads that try to obviously sell things to people will not be as effective on social media as it is through other platforms or google search ads. The most successful strategies on social media appeal to impulse buyers, and branding. The best ways to maximize these strategies would be to appeal to niche markets on social media and being active on social media in a creative way to build a fanbase without trying to seem like you are only trying to sell.
