There are a few commonly used attribution models that can help us understand customer interaction. Each of these models attributes a purchase to a different customer interaction. In class, we went over five common attribution models used in digital marketing: first interaction, last interaction, linear, time decay and position based.
SMART Goals & SEO
My favorite topic in this module was about SMART goals and how they can be utilized to effectively improve a website’s SEO ranking.
About Us Pages
Effective web marketing utilizes about us pages, which give a brand credibility and make them appear more trustworthy to potential customers.