There are a few commonly used attribution models that can help us understand customer interaction. Each of these models attributes a purchase to a different customer interaction. In class, we went over five common attribution models used in digital marketing: first interaction, last interaction, linear, time decay and position based.
Common Attribution Models: Be in the Know
Identifying the key differences between Common Attributes Models.
3 Social Media Myths
Learn about some Myths that Surround Social Media!
Improving Your Brand With Social Media
The importance of a strong brand.
The Importance of Measuring Success in Social Media Marketing
In order to be successful in social media marketing it is important to measure your success!
Six STEPPS to Grow Your Viral Status
6 simple steps to help make your social media profiles more contagious and generate traffic.
Social Media Marketing Myths
A couple of things you may thing are true about social media, that are not
How to become an Internet Icon
These basic steps can elevate your social media presence and help you build your brand as an influencer.
Triggered Emails
Triggered emails are good at reminding customers of items that they have put in their cart, but not yet purchased.
Email Marketing
What is the difference between spam and email marketing?