When it comes to owning and growing your business, social media marketing is one of the most important things to help your company get out there and expand. There are six steps to focus on that will help you and your company grow at an immaculate rate.
- Social currency
Social currency is sort of like self enhancement and making your products look good. People are more likely to share what looks good rather than something that looks bad.
- Triggers
Triggers are a constant reminder of the product that you are selling. Something that naturally makes the customer think about your product.
- Emotion
Emotions will draw in customers and make them care about your product and your company. Something that will make them happy, shocked, angry, exc.
- Public
Having your products out in the public will help spread the word of your company and product. In todays day and age, people are interested in what others own and it plays a big role in expanding your market.
- Practical value
Practical value is essentially making your products have a meaning. Your product needs to be helpful or have some sort of value in order for customers to buy it. Make the customer feel like they need it or that your product would help them in some way.
- Stories
People are interested in a good story, associate your product with a story of some sort and watch as people share it around social media. Many people love a good origin story or interesting story and want to share with others.
