A blog about the difference between SEO and SEM/PPC!
Digital Analytics
My favorite thing about Digital Analytics is all the different type of information you can get while using it. Whether you are using a website or if its a simple…
SEO vs SEM
Explanation of what SEO and SEM are, their differences, and their benfits.
Why do SEO and SEM Matter to Me?
Let’s talk about Search Engine Marketing & Search Engine Optimization!
Common Attribution Models
There are a few commonly used attribution models that can help us understand customer interaction. Each of these models attributes a purchase to a different customer interaction. In class, we went over five common attribution models used in digital marketing: first interaction, last interaction, linear, time decay and position based.
SMART Goals & SEO
My favorite topic in this module was about SMART goals and how they can be utilized to effectively improve a website’s SEO ranking.
Common Attribution Models: Be in the Know
Identifying the key differences between Common Attributes Models.
3 Social Media Myths
Learn about some Myths that Surround Social Media!
Improving Your Brand With Social Media
The importance of a strong brand.
SEO and SEM
Utilizing SEO and SEM to maximize website traffic.