Search Engine Optimization
Search engine optimization is the efforts at improving the search engine rankings of a website for a specific keyword or set of keywords. A technique used to help consumers find a website when it is most relevant to their search
Search engine optimization is completely free based on Googles secret formula
SEM/PPC
Search Engine Marketing/ Pay Per Click is advertising that cost a firm money to place. A system pays Google to show their advertisement within the search engine. A great way for companies to gain a higher consumer base.
PPC cost the user money per click, basically one of the biggest digtal forms of advertising.
