What is Digital Analytics?
- The process, of gathering, analyzing, and acting upon the data you acheive from digital resources.
- Google Analytics
- Heatmaps
- Internal site searches
- Call tracking
- Customer relationship management (CRM) data
- etc.
Why is it so important in digital marketing?
- Offers measureable results to prove value and effort
- 84% of marketers can’t back their results with proven data to show their value and effort
- Making data based decisions allows for measureable results and is proven by statistics to improve decision making.
- There’s a lot of data metrics involved in digital marketing that have significant roles in the decision making:
- Cost per view
- Cost per click
- Conversion rate %
- Bounce rate %
- Return on ad spend
- Ad impressions
- … the list goes on
