Digital Marketing Class

Harnessing the Power of Social Media

Harnessing the Power of Social Media

159

Social Media: Why is it important?

Social Media has revolutionized the way people communicate with each other. I want you to take a moment to think of as many uses of social media as you can. Got some? Okay here’s what I came up with

    • Connecting with friends + family
    • Sharing news
    • Making purchases
    • Persuading buyers
    • Making in impact in our communities

There are endless uses for social media in this modern world we live in. Let’s dive a bit deeper and learn just how YOU can harness the power of this revolutionary marketing tool.

The 3 Types of Media

  1. Paid Media
    1. This includes television advertisements, radio ads, SEM (paid) search, print ads, + more.
  2. Owned Media
    1. This type of media includes retail stores, mobile apps, Facebook ‘fanpages’, + more
  3. Earned Media
    1. This is media that could include word of mouth, posts from users/consumers on social media, fourms, etc.

Who are the main players in Social Media?

There are three groups of ‘players’ in the world of Social Media. These include…

  1. Users
    1. They need a place to engage
  2. Social Platforms
    1. These require large amounts of server space + must be paid for.
  3. Advertisers & Firms
    1. These groups cover the costs of the platforms so that they can reach the user.

Social Media Plan?

There are FOUR steps to follow in the Social Media Plan.

  1. Step 1: Determine the Object
  2. Step 2: Plan Content
  3. Step 3: Distribute and Promote Content
  4. Step 4: Measure your Success

Common Social Media MYTHS

Social media is free. – FALSE, like mentioned above, there are 3 types of media and they require money to product (besides earned media).

Good social media must go viral. – FALSE, social media campaigns are about influencing potential buyers and that could happen on the first view a video gets. It certainly does not have to go viral to be successful because no matter how many or few views a post gets, it WILL influence someone!

Social media will replace traditional media. – FALSE, nothing will ever replace traditional marketing, social media is simply a type of marketing and will never fully replace traditional marketing efforts that have been used for decades.

 

Leave a Reply

Your email address will not be published. Required fields are marked *