Value
You want to add value to the content on your social media site by:
- Humor
- Deals and Discounts
- Insider Knowledge
- Contests and Drawing
- Community
- Product Updates
Content/Editorial Calendar
This essential resource can be shared amongst the marketing team to organize the content that is distributed throughout the year. Some calendar tools for marketing teams include:
- Google Docs
- Trello
- HubSpot
- Contentful
Content Format
There are many ways to format the content on your social media site. Each way has its own advantages and disadvantages. Formatting your content should appeal to a wide variety of people and be full of information. Some different ways to format content are:
- Blog Post
- Article
- Webinar
- Video
- Podcast
