For a website to maximize its traffic and use you must have an efficient use of Search Engine optimization and Marketing.
What’s the difference?
SEO and SEM are similar in a few ways they both are ways to drive in high levels of traffic and ways to inform your target audiences on an online platform. The main difference is how SEO is not paid for the website owner must use free advertising and other strategies to increase web traffic for their website. On the other hand, SEM is paid for they have the same purpose, but SEM uses paid strategies such as pay per click advertising and cost per mille. The more you pay the higher your website will appear on the search list when your keywords are used attempting to drive in more web traffic.
