There are a few commonly used attribution models that can help us understand customer interaction. Each of these models attributes a purchase to a different customer interaction. In class, we went over five common attribution models used in digital marketing: first interaction, last interaction, linear, time decay and position based.
Common Attribution Models: Be in the Know
Identifying the key differences between Common Attributes Models.
SEO and SEM
Utilizing SEO and SEM to maximize website traffic.
Six STEPPS to Grow Your Viral Status
6 simple steps to help make your social media profiles more contagious and generate traffic.
The 3 Players In Social Media Marketing
Advertisers Cover the cost and use the platform to reach users Users Have place to engage Social Platforms Need to be paid, requires large serve space
FOUNDATION LANGUAGES
HTML5 Structure It is markup language that help you structure and presenting content on your website It is used to write web applications it was first released on January 22…
CMYK vs RGB
This blog explains the difference between CMYK colors and RGB colors. It also tells you which situations to use which color type in.
Why A/B testing is important?
The importance of A/B testing
Digital analytics
DefinitionDigital Analytics is an extension of Web Analytics. When the second refers to the data collected on a website, the first includes all the metrics that are part of a…
The Rise and Fall of Facebook Advertising
A short blog on how Apple ruined Facebook as well as other companies with just a single update.