Definition
Digital Analytics is an extension of Web Analytics. When the second refers to the data collected on a website, the first includes all the metrics that are part of a digital strategy: social networks, website, email marketing.
The tools of Digital Analytics
Each digital tool has its own dashboards:
Google Analytics
The Pages Manager for Facebook.
Twitter Analytics.
Mailchimp Dashboard
Since individual consultation of all these tools is particularly time consuming, it is often preferable to use tools to aggregate all the metrics in a single dashboard
The importance of Digital Analytics for the company
Any online institution uses Digital Analytics to convert more leads and round off the company’s income.
The challenges of Digital Analytics
Digital Analytics is a process used by the company to collect, measure, analyze, visualize and interpret qualitative observational data and quantitative figures related to user behaviour on websites and mobile applications. As a component of Digital Intelligence, it aims to help brands understand the use of their mobile platform and application. With the data collected, the entity can rely on precise solutions by formulating and proposing tests to confirm hypotheses, improving the measurement process and implementing best analytical practices in commercial operations.
