Back in 2015, Facebook advertising was at its peak. Brands were becoming massive in what seemed overnight. A large part of these brands success was the Facebook advertising platform. Facebook had mastered digital marketing. They would successfully target the exact target customer that your brand was looking for using all of the data that they collected.
Facebook’s advertising platform had become an empire. For a few years it was the best way to grow a brand especially a direct to consumer (DTC) brand. This raked in revenue for Facebook for years as their digital marketing monopoly was what seemed to be unstoppable. That is until iOS 14.5 came out in April 2021.
With this update, as I’m sure that you have noticed if you have an iPhone, all iPhone users will be asked if they want each individual app to be allowed to track your information or not. If you click yes, it would be like nothing changed and these apps would be allowed to track you information across other apps and websites. However, most users ended up choosing the option, “Ask App not to Track”. This right here is what took down Facebook’s digital marketing monopoly. Once this is possibly studied in the future, this Apple update individually will be looked at as a major turning point in the digital marketing space. This update single handedly changed Facebook and a plethora of other companies advertising success and strategy.
