Advertisers
Cover the cost and use the platform to reach users
- They use the platforms to reach their users to promote their products.
- They pay to put their products on the website
- This is when cost per click comes in .Websites determine how much they will have to charge for other business to put their ad on there.
Users
Have place to engage
- These are the customers. Ads will show up their feed.
- Most customers will see ads and would be interested in a product because it was a great advertisement
- Social media is a big thing these days meaning there a-lot users.
Social Platforms
Need to be paid, requires large serve space
- They are the one that businesses pay so they can put their ads on their platform
- They make most of. their money from ads revenue.
- They can pick and choose which ad to put on their platform and which one can’t.
