Steps on ensuring you are FIRST on Google Searches:
- Keywords
- Website Optimization
- Linking
KEYWORDS are what your consumers look up to potentially stumble across your product or service. If your website is not optimized with keywords relating to what your company is selling, you will never be in the face of your clientele.
How to BRAINSTORM Keywords:
- Customer surveys (what words do they mention?)
- Google Autocomplete (what comes up when searching for your brand or relevant questions?)
- Google Trends (what are others searching for?)
- Customer Interviews (what do they emphasize?)
Keywords must be RELEVANT
Keywords must generate significant search TRAFFIC
Keywords should generally have low COMPETITION
