Digital Marketing
Why A/B testing is important?
First. What is A/B testing? A/B testing is an experiment of two sample that are pretty much the same except for one difference that might effect consumer behavior and why they might have picked A not B.
So why is A/B testing so important? Well it is important for many companies to do A/B testing on their website because it is a way for them to find out what is most efficient and effective way possible. Whichever customers uses the most and makes the most profit will make it on the website long term.
