In today’s technology reliant world of business, there are many of opportunities for marketers and programmers. In the past, having one of these skills alone was enough to set yourself apart from the competition. Now, not so much. Being able to utilize one of these on its own is still a sought after skill, but it is not enough anymore. With our society being so heavily reliant on technology, individuals like us in the world of business have to adapt to the times. This means learning both sides of the coin. We need to know how to market products, and also know how to set up a website, or a ecommerce site. Even if you aren’t an expert in both fields, an understanding of the two deep enough that you can show your clients that you know what you’re doing is enough. It reminds me of jocks and nerds in high school, being on opposite sides of the spectrum. But out in the real world, one cannot exist without the other.
