1. Understand Your Target Audience
In order to make sales on your site, the first thing you need to understand is exactly who you want buying your products. People looking to buy football gear are likely a much different audience than those buying adult diapers. By getting a complete understanding of the audience most inclined to buy your product, you can set up your site according to their needs and wants.
To understand your target audience, there are plenty of online analytical tools you can use. Facebook audience integrations is a helpful way to get demographics and psychographics needed for your target audience.
2. Find Your Unique Selling Proposition
What makes your offer different than everyone elses? If you’re selling a commodity like toothpaste, why would anyone want to buy from you instead of somewhere else? You’re unique selling proposition answers these questions and differentiates you from competitors. For the toothpaste example, maybe everyone else sells mint toothpaste in one color, and you could offer a clear toothpaste with no flavor.
3. Simply Customer Experience
If you confuse your customers on your website, you lose. A confused customer will become annoyed if they don’t understand what it is your selling, or how they can buy it. Use things like short paragraphs, clear heading, links, and a simple design so customers can easily navigate your website.
