Rule 1:
The first rule when writing online is creating a clear header that can be easily recognizable by anyone who comes to your post/ website. This rule is very important in web design because the header gives the reader a quick general knowledge of what they are getting themselves into. If the header is not noticeable it can cause confusion and lead to a boosted bounce rate. So, remember to always make that header BIG & BOLD.
Rule 2:
Bullet points and numbered lists are very important when trying to get your message across.
- They keep the message short and sweet
- They allow you to insert more information
- It is easy to follow
- It is appealing to the eye
Rule 3:
Create short paragraphs, this allows for an easier read for the viewers of your content. It also helps to keep your message short and sweet so that you don’t waste time and just get straight to the point. Long paragraphs will cause the viewers to pay less attention to your message and inevitably lead to less effectiveness.
Rule 4:
The fourth rule is to add some bold and italics into your writing. These bring emphasis on messages that you believe to be important for the reader to understand. Over usage of bold and italics text however can be harmful, too much can lead to the reader becoming blind to the importance you want in the message. So, find that sweet spot in-between and use them to your advantage when wanting to draw attention to a word or sentence.
Rule 5:
The final rule when it comes to writing effectiveness is to add descriptive links into your content. Descriptive links can help lead your readers to better understand the topic or to take them to another page that you ultimately wanted to lead them to. Avoid uninformative links such as “read more” and “click here” these are ineffective and usually don’t draw too much attraction.
