It should be no surprise that weather has a significant impact on our moods and motivations. Think about it- If it is cold and rainy, you would prefer staying indoors eating some soup or drinking that sixth cup of coffee in the morning to boost your energy. If it is hot and sunny, you would probably prefer an iced coffee, going for a walk outside, or sitting in the garden watching nature. These conditions do not only impact your day-to-day life, but these conditions also impact your online spending.
It is shown that a person is most likely to shop online when the weather is grey, cold, and simply not in your favor. You are more likely to sit at home, bored, scrolling through your phone or laptop, and coming across an ad that awakes your interest. You click on the ad, and it directs you to the company’s website. There you see a huge banner in bright colors saying the word “Sale”- from there on, you are ready to do some damage to your bank account.
Online shopping is not just convenient for the consumer, but it also lifts the consumer up but gives them the opportunity to look for an item they intend to buy. While it has a positive effect on consumers, it may be the opposite for producers.
The weather plays a vital role in the way companies advertise their products. Online retailers today plan their inventories using weather forecasting models for chilly weather sales. This is a suitable time for retailers to send emails and online promotions, especially if they have discounts or promotions available.
Once you have the consumer’s attention and they have accessed your website during a storm- These are some point to pay attention to:
Trust
When a potential costumer accesses the website, a business should assure that the website is credible and secure. Does the layout and design match the product? Is it organized? Is the costumer able to learn about your business?
A good and effective way to introduce your business is to include an “About me” page. This gives the consumer the opportunity to learn more about you as a business, but also know you as a person and know your team.
Adding testimonials, both positive and negative, adds trust. The viewer will notice your integrity. Having these testimonials lets the viewer gain more information about your business from the consumers view. Even if these reviews does not give you a “Perfect 10”, they can still benefit your business.
LOGO
Have a official business logo displayed on your website. Do not copy another business’s image. You want it to be original and stand out from your competitors. Coming up with your own design avoids copyright claims and honestly, gives you a sense of pride. You want to be proud of your business. Claiming copyright on your own design gives you that satisfaction.
Stay consistent
Stick to a theme you yourself enjoy. Avoid using crazy color schemes and try to stick to the RGB color code for your website. Think about your product and who your target audience is. Once you figure this out, accommodate to their style.
Having Bold and italic text will help the consumer have a better overview and won’t hurt the person’s eyes while trying to get to know your business.
