What is it?
- SEO is the practice of increasing the quantity and quality of traffic to your website through organic search engine results.
When you create a website that is selling a product your main goal is to make it as visible as it possibly can be to the right crowd. That is where SEO comes in. To find your website through Google, prospective buyers have to search keywords to try to key in on the product that they are looking for. To get your product to show up in these searches you're going to want to make sure that the keywords you are using actually match up with your product. You must also place bids to try to outbid competitors but that is not the end all. If your quality score isn't up to par Google (and other search engines) won't prioritize your ads.