1. Your Audience & Industry: Your primary industry and its audience should be the one consideration behind any viable SEO strategy.
2. Keyword Research: As you nail down your audience and industry norms for SEO, keyword research is necessary to pinpoint the best possible user intent to go after and find your audience is searching for.
3. User Intent: User intent behind keywords is the next thing is absolutely vital to the success of any SEO campaign.
4. Analytics and Reporting: Report on results that the campaign achieves accurately
5. Mobile SEO: The mobile-first index is Google’s new de facto standard for search, with a focus on mobile websites.
