Play the audio while reading PPC v. CPM and rap along with the beat
PPC
PPC or pay per click
lets just measure this as cost per click
that means anyone that thinks you're sick
clicks on the link to check your Sh**
Now this method has many advantages
You can analyze your ad and see how it's performance is
You can automize your ad to make it to the top
as long as your keywords aint no flop
So make sure you cop the right bid
That's how you get a better spot in google kids
But by selecting unique and relevant words,
It makes it cheaper and easier to compete for placement, word.

CPM
We are The Cost Per Mille
And our way of advertising kills
and we really get how you feel
that's why CPM works best in the field
That's assuming it's done correctly
cause if done wrong it can be very deadly
So to explain a little bit, I'll go into depth
You gotta pay per impression with a check
that's every 1,000, ight, bet,
This type of ad works best for click bait
you'll be racking up views like a debate
This is how Trump achieved voters from the states
By placing CPM ads on Facebook's page
So there's a method to this madness
Trust us, CPM is savage
Matthew, this is such a creative blog post! I wish I had the talent to come up with a rap, especially about topics like PPC and CPM lol. Memorizing these raps will definitely help to remember the differences between the two. Great job!! Just don’t forget to add your featured image.
Bahaha this is great! When I saw the title at first I thought you had transcribed the “rap” we did in class, but this is exponentially better. I have such a poor understanding of rap that I couldn’t even read it to the beat in my head, so the fact that you wrote it all out is quite impressive – kudos! Just don’t forget your feature image!