Influencer marketing is on the rise and understanding how you can take advantage of this trend can help you become #1 on Google! With Google's algorithm being able to detect and unlist sites that contain "dirty" SEO techniques like keyword stuffing, spam comments, and invisible text, site owners are now looking at "clean" techniques that can get their sites ranking high. This is where influencer marketing can come in handy for site owners. Influencers help raise brand awareness by sharing your message to their followers through different channels (IG, Twitter, Facebook, YouTube, etc) which increases traffic immensely. Below are three significant ways in which influencer marketing can impact your SEO.
Influencers Build a Strong Link Profile
Your link profile consists of links that lead back to your website. The quality of your link profile is extremely important for Google to rank your site higher. When influencers add links to their Instagram stories, YouTube videos, or blogs and consumers click on them, this increases the total number of backlinks from real users to your website which improves your ranking.
Influencers Share Unique Content
Influencers create unique, shareable content that keep users engaged. By choosing the right influencers that can share your message in a creative way, more consumers can be driven to your site. Google also looks into content quality and the keywords used as well as the quality and number of social shares, which makes creating unique content a must.
Influencers Increase Content Reach
Influencers have a massive following that instantly improves your visibility the second they share your content. The more people that are reached, the higher your chances are of gaining more site visitors. More site traffic = higher SEO ranking.
