Search engine optimization(SEO) is a way of increasing traffic to your website by making it more visible on google search. Businesses get to the top of a customers search by either paying for it or having a high value website. Companies that have a higher budget simply have more purchasing power to get to the top but if the value of their website isn’t good, then they won’t appear on the top. To have a high value website, you need to have the correct keywords. Some other tips are to have the name of your web page in the tab of a browser and make sure keywords are in the title tag. One thing to remember is do not overload your website with keywords or else your website can get banned. Just make sure your keywords are relevant to what you’re trying to sell.
Great explanation of keywords. The warning about keyword stuffing is good because that is something a lot of brands forget can get them in trouble.