Digital Marketing Class

. . . Digital marketing strategies used to increase the visibility of a website on search engine result pages. Let me tell you a little about the different forms of search engine marketing!

PPC stands for pay-per-click, a model of internet marketing in which advertisers pay a fee each time one of their ads is clicked.

Search engine advertising is one of the most popular forms of PPC. It allows advertisers to bid for ad placement in a search engine's sponsored links when someone searches on a keyword that is related to their business offering.

Cost per thousand impressions, or CPM, refers to the amount an advertiser pays a website per one thousand visitors who see its advertisements.

The CPM pricing structure is used for some display ads and is an important method for ecommerce businesses that maintain affiliate networks.

Especially effective sales funnel, but ad isn’t very strong.

Guaranteed Clicks ⇒ People into Funnel ⇒ Customer Conversion ⇒ Profit.

Very good ad, but sales funnel isn’t quite as effective.

Allots as many clicks as possible into funnel ⇒ Customer conversion ⇒ As many opportunities as possible ⇒ As many chances to convert as possible.