Search Engine Optimization (SEO) is the process where search engines test content to see how effective it will be to attract internet traffic. Search engines will evaluate certain things in a website and rank them for their ability to attract ORGANIC traffic. Search Engine Marketing (SEM) is advertising via payment. An example of this is when you search something on google and the [AD] option appears first. These ads have to do with keywords and previous search history. Both can be effective but I personally favor SEO due to it’s more natural presence in the search engine.
SEO verses SEM
Which one do you think is best, Search Engine Optimization (SEO) or Search Engine Marketing (SEM)?
Importance of SEO
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SEM
Search Engine Marketing. WOW. The key to taking a business from the bottom to the top. To go straight into what we learned in class: PPC(pay-per-click): Advertiser pays the publisher…
PPC vs. CPM
Gain some insight on Search Engine Marketing and decide whether PPC or CPM works best for you!