SEO, or search engine marketing, is the practice of increasing the quantity and quality of traffic to your website through organic search engine results.
SEM, or search engine marketing, is a type of internet-based marketing associated with the researching, submitting and positioning of a website within search engines to achieve maximum visibility and increase your share of paid and/or organic traffic referrals from search engines.
SEO is sometimes used as an umbrella term that includes SEM, but because SEM refers strictly to paid advertising, they are actually separate. SEM is about getting traffic via paid ads, and SEO is more about acquiring, monitoring and analyzing organic, non-paid traffic patterns.
Which do you think would generate more leads to a website and why?
