50% of Americans prefer online shopping.
This is one of many reasons why businesses have to smartly think what strategy to use for online shoppers.
Both PPC and CPM are mainly used to increase sales and improve online exposure for customers.
Clicks cost money and benefit the company.
BENEFITS
PPC
1. For small businesses its the best option in costs.
2. There are no long-term contracts which can be beneficial.
3. Ads can be easy made and exposed.
CPM
1. Measured on an 1,000 views or impressions of the site
2. Pricing is predictable
3. Helps promote the brands name
Which one do you prefer?
