PPC
- Pay per click
- Gives measurable results
- Allows ROI tracking with conversion pixels
- Tracks campaigns in real time
- Can generate quick traffic
- Ability to target to specific niche markets
- Full control
CPM 
- Cost per mile
- Measured by number of impressions
- Pricing is predictable for both advertiser and publisher
- Easy to set up
- Increased brand awareness
- Garners large amount of traffic
- Cheaper method
Hey Kelly,
I like that your blog is very straight forward! You gave simple but very valuable information. For instance, I did not realize that a CPM is a “cheaper method”. The only thing I wish you explained a little bit more by giving some examples of each or more background information about these advertising methods! but overall good job.
Hi Kelly,
I like the set up of your blog post. The structure makes it very easy to read and gives a lot of information without having to be heavy on the eyes. I enjoy that it is very straight to the point and tells you everything you need to know