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Digital Marketing Class

  • Fall 2019
    • #1 Effective Websites
    • #2 Coding/SEO
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  • Fall 2022
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  • Fall 2023
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Tag: PaidAdvertising

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  • PaidAdvertising
  • #3 SEM

PPC or CPM?

  • October 2, 2019
  • 2 Comments on PPC or CPM?
  • Kelly Guarner
281

SEM (or search engine marketing) is paid search advertising that has become an important tool for online marketers. Depending on the type of company, budget and marketing goals will determine which method should be implemented.

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