It’s Gettin’ Hot In Here!

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When viewing a webpage, have you ever thought about what the most clicked tab on that webpage is? Probably not! However, many digital marketers view this as critical evidence for what potential customers are looking for on their websites.

 

This tool digital marketers use is known as Heat Mapping. Heatmaps are a powerful way to understand what users do on your website pages—where they click, how far they scroll, what they look at or ignore.  

 

Simply put, a heat map is a graphical representation of the most used locations on a website. These “hot zones” vary in color from red (hot) which are the most viewed or clicked to blue (cold) which are the least viewed or clicked locations. 

 

Similar to the Weather Channel trying to decide where a storm is going to hit, there are three types of heat maps which are used for different data collection ready to whip out whenever. 

 

1. SCROLL MAP

Scroll maps are useful when identifying which parts of a webpage are most used. In most circumstances, the a scroll map will display most activity happens at the top of a page, where most visitors view when first opening the webpage. This type of information is effective in letting digital marketers know where to place their most important or useful information for the highest amount of visitors to see. 

 

2. CLICK MAPS 

Click maps identify where your visitors are clicking and how often they are clicking. For example, a website such as twitter might see a very high percentage of clicks on trending hashtags #CluesTheyAreCheating or one’s own profile since some users can’t get enough of their own RT’s with a much smaller number of clicks on notifications because 99% of the twitter population tries to become “Twitter Famous” and it just isn’t happening. 

 

3. MOVE MAPS

Move maps are effective in letting digital markets know where a visitor is moving and pausing their mouse. The heat map displays a darker color where the most visitors pause their mouse, hinting at what they may be looking at or interested in. Less paused locations of a webpage display that a viewers may not be interested in that information or button. In some circumstances, this may be hard to tell because I find my self moving my mouse all over the place when I’m bored at work, but hey, hopefully they list me as the outlier. 

Investment Real Estate / Property Acquisition - Bay to Gulf Holdings

4 thoughts on “It’s Gettin’ Hot In Here!

  1. I really enjoyed your post! Simple and to the point. I also liked how you compared Heat Maps with the Weather Channel. Good Job!

  2. Hi Michael,

    Your post is descriptive and well written. It has an eye catching and interesting title and excerpt. I like how you divided the post into three bullet points to break up the information.

  3. There was a lot of good information in this blog post and I enjoyed reading it. It definitely helped me learn about heatmaps more and great title.

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